I am generally a Starbucks drinker—I blame others (you know who you are) for this addiction but nonetheless, I love the white mocha and spend way too much of my money on this particular version of flavored water. However, it just so happens that I have been going to Caribou coffee a couple of times a week over the last few months. For those of you who aren’t in the know, Caribou is the “granola” version of Starbucks. Their marketing is all around the outdoors and I imagine that they would use the phrase “Carpe Diem” in their slogan if they could. Their actual slogan is, “Life is short, stay awake for it.” Recently they went through a major change in how they make their drinks. They are now using “real” chocolate in their drinks. They claim to be the only major coffee place to use “real” chocolate. I found this out as I ordered my standard drink (Turtle Mocha) a few weeks ago and was asked what type of real chocolate I would like to use: Guittard Milk Chocolate, Guittard Dark Chocolate, or Guittard White Chocolate. I wasn’t really sure but I tried the Milk Chocolate and I was not disappointed. My hope was that I would get the drink that I am used to but it turns out that it even tasted a little better.
Within a couple of days I saw a commercial that announced their new “real” chocolate drinks with some cute characters that represent some famous Hollywood actors. It turns out that they can’t have any of the new Caribou drinks because they are fake—and fakes can’t have real chocolate. I have a link to the commercial here: http://www.youtube.com/watch?v=BXFGOomFels
All of this has me thinking about all of us and how we want things to be real. We want real fresh air as opposed to filtered. We want real light as opposed to fluorescent cubicle light. We want real vacations instead of “stay-cations.” We want relationships that have meaning—relationships that give us purpose and help us provide purpose to others. We want careers that make a real difference in our lives and in the world.
This is why I started Authentic Development. I want to do what I love which is helping others grow in their careers or in their personal lives.
Let me know if I can help you.