Holding Onto The Old Way

Posted Tuesday, February 08, 2011



I was at Jimmy John's Sandwich Shop for lunch today. Just doing what I often do: eating and people watching. In walks the YellowPages delivery guy. He hands a large bag with at least one YellowPages book to the cashier after he gets him to sign for it. The cashier in turn brings it to the manager who promptly throws it in the nearest garbage.

Last week, I walked into my office building and there is a YellowPages in front of every suite. Today, there they all sit. Not one book has been brought into an office. We are all  hoping they will just go away. We certainly don't need them.

In the city of Seattle, the producers of YellowPages and other directories are suing the city claiming first amendment rights because the city council passed a law that allows people to opt-out of delivery. This alone will save the city $350k in recycling costs. Wow!  Read More ยป



Check out our last 6 eNewsletters:

November 4, 2016--Crossing the Continental Divide (Both Literally and Metaphorically)


May 13, 2016-Are You Embracing Your Goo?

April 6, 2016--Micromanagement is Good Management


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